We've all been there, right?

You have a crick in your neck the last few days that won't budge. A worrying lower back pain that has overstayed its welcome. That punishing deadline at work is finally behind you, but somehow your shoulders still feel pulled up somewhere where your neck should be.

You really need a massage! All you need is someone to make it go away. You want to flop down and surrender to someone's expert hands, who will magically put you back together. So you go online, find your nearest therapist, and suddenly you are confronted with a baffling smorgasbord of choices.